Nitro Blog

How to Cultivate a Unique Company Culture and Make it Last


When you’re in the market for a new position, what factors help you determine if you’ll accept an offer from a company? We’ve heard candidates communicate the importance of the scope of their role and duties, compensation, title and most commonly, the culture of the organization.

Company culture is important, and now more than ever, it’s one of the top determinants of an accepted offer. So, how do you cultivate a culture unique to your organization that will first, attract the right candidates to your open roles and second, make your employees want to stay?

Here at Nitro, our company culture is built on three core values, which have served to help us accomplish both attraction and retention of great employees. Here’s how we roll:

  1. High performance – success and results matter most. Careers first, fun second.
  2. No BS – we’re honest and transparent. We don’t take ourselves too seriously. We don’t have egos.
  3. Be good – we’re good to our customers, we’re good to our candidates, and most importantly – we’re good to our employees. We’re good to each other and we put others first.

Nitronauts are all different and diverse – but we’re united by these common values and beliefs. Whether you’re in Sales, Operations, or Engineering—practicing these values day in and day out is what makes our culture great and unique to Nitro.

Want to learn more about the ways we drive our excellent company culture? Join us, and the likes of other founders, thought leaders, and culture experts, at Culture Summit on Friday, June 26th at Galvanize. Our COO, Gina O’Reilly, will be there speaking about how we evolved from the traditional Human Resources model into what we call ‘Employee Experience.’

The event begins at 9:00am, and in just one day, you’ll have the opportunity to listen to key members in the San Francisco technology community (also fellow lovers of culture) such as the CEO of Culture Amp, Didier Elzinga, the Founder of KISSmetrics and CrazyEgg, Hiten Shah, and the Head of People Ops at Medium, Naureen Manekia, speak about their journeys to achieving the unique environments within their organizations.

So grab your friends, bring your team, or come solo – and learn more about the benefits of perpetuating a strong, fun, and dedicated company culture. We’re excited to see you there!