Nitro Blog

3 Reasons to Attend Shift: Digital Media Conference


Tell your boss you’re taking a half-day on December 3, because The Bold Italic is holding the Shift: Digital Media Conference from 1pm-6pm.


Not only should this educational event intrigue you because it’s taking place at The Chapel (where local bands and literary readings grace the stage by night), you should be jonesing to go because speakers include Senior Editor of Medium Bobbie Johnson, UX Researcher at Google Bethany Pickard, and Gawker VP of Editorial Joel Johnson (to name 3 of 20).

Still on the fence about attending? We’ve got three more reasons to get yourself to Shift:

1) You Need a Digital Media Strategy
Apologies to any luddites, but it’s becoming commonplace for marketing budgets to include plenty of dollars for digital media. Being aware of best practices and getting an in-depth understanding of digital marketing and media will help you develop your own content and campaigns. Maybe you’ll meet a lead generation mastermind that will change the whole way you look at digital marketing, maybe you’ll meet potential clients, or maybe you’ll just have some opportunities to learn about other people’s methods. If you’re from the Toronto area and would like some hands-on local assistance, contact Toronto SEO expert Adam Young.

2) Conversion to ConversationPanelists and speakers will ignite the room with fascinating concepts that will keep you talking straight through the Nitro-sponsored happy hour. Have a drink or two with new friends while you discuss the latest trends in media.

3) Content, Content Content
Just like what’s on your blog and social feeds, the top reason to attend Shift is content. Digital media experts and cool kids alike will explore the topics of Viral Content, Quandaries & Curation; Native Advertising; Implicit and Explicit Personalization; and Reader Behavior Insights.

So go ahead and make your case to attend, then register for the event at The Bold Italic before tickets sell out.