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Branding Guide
Nitro is a global SaaS leader in PDF document management and eSigning. Nitro solutions includes powerful PDF tools, digital workflow automation, highly secure eSigning and identity capabilities. Its industry-leading analytics solution measures and quantifies ROI, usage and sustainability impact. With a best-in-class customer success team, Nitro supports more than 67% of the Fortune 500, 3 million licensed users and 13,000+ business customers across 157 countries.
We ARE
Energetic, Supportive, Motivated, Transparent, Approachable, Optimistic, Vibrant, Empathetic, Progressive, Courageous, Authentic
We ARE NOT
Directive, Complex, Aggressive, Pessimistic, Traditional, Restrictive, Insensitive, Grandiose, Pretentious, Overbearing

Our Logos

logo_nitro_square.png
Nitro Symbol
For use on light backgrounds
logo_nitro_full_dark@3x.png
Nitro Full Dark
For use on light backgrounds
logo_nitro_square_dark@3x.png
Nitro Symbol
For use on dark backgrounds
logo_nitro_full_dark@3x.png
Nitro Full Light
For use on dark backgrounds
logo_nitro_full_dark@3x.png
Nitro Full Dark
For use on light backgrounds
logo_nitro_full_dark@3x.png
Nitro Full Light
For use on dark backgrounds
logo_nitro_full_black.png
Nitro Full Black
For use on light backgrounds
logo_nitro_full_white.png
Nitro Full White
For use on dark backgrounds
logo_nitro_square.png
Nitro Symbol
For use on light backgrounds
logo_nitro_full_dark@3x.png
Nitro Full Dark
For use on light backgrounds
logo_nitro_square_dark@3x.png
Nitro Symbol
For use on dark backgrounds
logo_nitro_full_dark@3x.png
Nitro Full Light
For use on dark backgrounds

Our Colors

Nitro Orange
HEX #F54811 — RGB (245, 72, 17) — PANTONE 172 C
Nitro Black
HEX #090B21 — RGB (9, 11, 33) — PANTONE 296 C

Secondary Colors

Nitro Spark
HEX #31CEC5 — RGB (49, 206, 197)
Nitro Spark Mid
HEX #2CB9B1 — RGB (44, 185, 177)
Nitro Spark Dark
HEX #1D7C76 — RGB (29, 124, 118)
Piston Blue Light
HEX #ECF6F9 — RGB (236, 246, 249)
Piston Blue
HEX #C1E1EA — RGB (193, 225, 234)
Piston Blue Dark
HEX #76BDD1 — RGB (118, 189, 209)

HOW TO USE
OUR NAME

Our name means a lot to us. It’s one of the things we like to get right. Here’s how to use it correctly and examples of common missuses.

Icon - incorrect
Incorrect
NitroPDF
Icon - correct symbol
Correct
Nitro
Icon - incorrect
Incorrect
NitroPro
Icon - correct symbol
Correct
Nitro Pro
Icon - incorrect
Incorrect
NPP
Icon - correct symbol
Correct
Nitro PDF Pro
Icon - incorrect
Incorrect
Nitro Cloud
Icon - correct symbol
Correct
Nitro Admin

Our Trademarks

As our trademarked words and phrases protect our brand and products, we must be consistent in how we use and enforce each word mark. Below is a list of our word marks, followed by specific guidelines for how to correctly use them in external communications.  
Nitro PDF Pro™
Nitro Sign™
Nitro Admin™
Nitro Analytics™
Nitro Productivity Platform™
Unlimited eSigning™

Our products

Nitro Pro & Nitro Pro Business measurably accelerate digital transformation by extending PDF productivity tools and unlimited eSigning to every knowledge worker. This easy-to-use, affordable solution includes Nitro PDF Pro™, the "best alternative" to Adobe Acrobat; Nitro Sign™, the on-the-go solution that provides unlimited eSigning; and Nitro Admin™, a cloud-based service that simplifies user management and deployment including Nitro Analytics™ that shows usage that allow businesses to maximize ROI in real-time.
Nitro Pro
Unlock the true potential of your document stack with a trusted platform of products that delivers PDF productivity, eSigning and real-time ROI.
Nitro PDF Pro
Nitro delivers smart, secure and intuitive document tools built to help you get your best work done. Nitro’s intuitive interface anyone can create, merge and edit PDF documents with ease.
Nitro Sign
eSigning for all business types. Create and send eSignature requests in minutes and get unmatched value with unlimited, flexible, high trust secure eSigning.

Nitro News

Press Releases
Nitro Named a Leader in the IDC MarketScape: Worldwide eSignature Software 2023 Vendor Assessment
September 14, 2023 05:00 AM
Nitro Software, a global leader in SaaS eSignature and PDF document solutions for businesses, announced today that Nitro was named a leader in the IDC MarketScape: Worldwide eSignature Software 2023 Vendor Assessment.
Press Releases
Nitro Software Welcomes Cormac Whelan as New CEO
June 21, 2023 12:10 PM
SAN FRANCISCO - Nitro Software, a global leader in SaaS PDF, eSign and business document solutions, announced today the appointment of Cormac Whelan as its new Chief Executive Officer. Whelan succeeds Sam Chandler, the company’s long-tenured, successful CEO following Nitro’s recent acquisition by private equity firm, Potentia Capital.
Press Releases
New Nitro PDF Pro release enables accessible, inclusive and compliant PDFs for all
May 18, 2023 09:47 AM
Analyst firm’s Radar Report for eSignature solutions highlights Nitro’s extensive security, compliance, seamless customer experience and best-in-class pricing.
Press Releases
Nitro named eSignature Leader by GigaOm analysts for second consecutive year
March 15, 2023 11:24 AM
Analyst firm’s Radar Report for eSignature solutions highlights Nitro’s extensive security, compliance, seamless customer experience and best-in-class pricing.