Nitro Blog

5 Minutes with Allen Manville – The newest member of the Nitro Channel Team in EMEA.


Allen joins is our Director of Channel Sales in EMEA and we recently sat with him to discuss his new role and plans for his first few months with Nitro!

We’re delighted to welcome Allen Manville to the Nitro team. Allen joins us as the Director of Channel Sales in EMEA and we recently sat with him to discuss his new role and plans for his first few months with Nitro!

Can you tell us a little about your background and what attracted you to joining Nitro?

I’ve spent over 25 years in the software industry, working at a reseller, in distribution and on the vendor side so I am looking to use that experience to help get the Nitro channel partners geared up with what they need and ensure we have a program that represents best practice in the sector.

Much of that time has been spent working in collaboration with partners during spells at Microsoft, Adobe & most recently Snow, so as we grow the Nitro business in EMEA I feel that I am well placed to lead our channel efforts here.

I joined Nitro because they have some great people here and a fantastic reputation. The mission is straightforward and something that can drive real customer value – we help organizations of all sizes eliminate paper, accelerate business processes, and drive digital transformation.

What will be your priorities in the early days?

Firstly, I am assessing what needs to be done to improve our go to market through the channel in EMEA. Nitro needs to have the right partners on board to give us the enterprise and corporate level coverage we need across EMEA. I will also ensure our partners get the enablement & support that they need to really deliver the value proposition.

The region requires a pro-active and sometimes bespoke approach to working with channel partners however,we have some great things in place already. We have created a compensation-neutral plan to further motivate our sellers to work with the channel. We have also realigned our margins with the value that our partners bring us to make it more attractive and we our continuously working on the evolution of the Partner Program itself.

What are the three things that every partner needs to know about Nitro?

  • Great, responsive sales team eager to work with partners and compensated to work with them!
  • Ripe, HUGE market opportunity. We have brand momentum and a great product fit, and customers want to have conversations with us in all segments and industries.
  • Incredible margin potential. We offer great margins for partners whom we work with.

Dave Allison, Global Channel Lead at Nitro added, “Allen is joining the team at a pivotal time as we continue to grow and expand our partner network. We are fully committed to our channel program and we are excited to have Allen onboard to drive momentum and take our EMEA channel strategy to the next level.”

Want to learn more about the Nitro Partner Program or indeed become a Nitro Partner? Just email for further info!