Nitro Blog

What Small and Medium-Sized Businesses Need to Gain a Competitive Edge


Adapting to the new remote reality.

Small and medium-sized businesses (SMB) don’t have the same amount of personnel that large enterprises do. So how do you maintain a competitive edge when it seems the business landscape is stacked against the little guy?

You employ tools and processes that allow you to accomplish tasks more quickly and easily with fewer people and resources. This is a key aspect of digital transformation.

Adapting to the new remote reality

Digital transformation was the buzzword of the hour even before COVID-19 forced many businesses to go fully remote. The pandemic only accelerated that process. Digitizing workflows, whether your team is in the office or working from home, can help you collaborate more effectively. The key is finding the right SMB software.

However, as a small or medium-sized organization, you likely have a limited budget to invest in SMB software. Ideally, you probably want secure collaboration tools as well as the ability to employ electronic signatures to streamline workflows. Choosing your digital tools carefully allows you to recoup the money you spend on SMB software through time and money saved.

Your digital transformation checklist

Before you start your search for SMB software, prepare a digital transformation checklist — i.e., a list of all the things you want your business to achieve by digitizing more of your processes. Here’s a start:

  • Be clear about your company’s vision. You know that “mission statement” you have? What does it really mean? What problems do you want to solve for which target customers? How will you measure your success, and what efficiencies might help you get there?
  • Know your specific goals. Vision is one thing; accomplishing it is another. Make a list of key transformations you want to achieve — like making it easier for remote workers to collaborate or reducing redundant paper trails.
  • Identify the tools to help you get there. Here’s where you actually start evaluating the software and systems that could help you achieve your goals.
  • Establish a strategy. New processes and SMB software are only as good as their rate of adoption. Create a detailed plan for how you’ll train your employees and get their buy-in on adopting new technologies. That might mean a gradual rollout of new SMB software to avoid overwhelming your team.
  • Track success. So how did it all go? You won’t know unless you’re tracking rates of adoptions, efficiencies gained, and money saved.

Why add Nitro to your SMB software stack

Nitro offers an array of solutions to help SMBs become more efficient while keeping critical business documents and intelligence secure. Here are some key features to note:

Cost savings

While making that bottom line bigger is the goal of any business, it’s especially critical for SMBs, where every dollar counts. SMB software like Nitro PDF Pro can help small and medium-sized businesses cut costs through a range of increased efficiencies.

Even if your team is remote (or partly remote), Nitro’s cloud-based features allow real-time collaboration and file access from anywhere. For example, you can quickly convert Word or Excel files into PDFs, organize a file’s pages, and even optimize documents for faster web viewing, all from Nitro’s online services.

Use our cost savings calculator to see just how much Nitro could save your business.

Ease of collaboration

Nitro streamlines collaboration, making it easy to share documents securely, annotate PDFs, provide a real-time review of documents, and speed up workflows. Ditch all that confusing back and forth with multiple document versions using features like Nitro Sign, which can ensure all of your team members are working on the same, most recent version of a document to avoid duplicate work and duplicate files.


The move to more remote work has led many organizations to move operations and file sharing to the cloud, so keeping information secure at the document level is critical. Nitro PDF Pro offers two ways to control access to files and a variety of controls on actions a user can take with files once in them. Providing both password-based security and certificate-based security, Nitro has a variety of permissions-based settings you can apply to control access and editing functions within individual files. For example, one user might have editing privileges in a shared file while another may only have viewing privileges.