Maria Robinson joins Nitro as Chief Marketing Officer.
Since my first video chat with Nitro Founder & CEO Sam Chandler, I was inspired by the energy and passion of Nitro’s team. Sam shared the entrepreneurial story of founding Nitro in 2005, and the incredible journey of twists, turns, and determination that led Nitro to become a public company on the ASX this past December. From PDF replacement, then eSigning, to this next leg of the journey propelled by the Nitro Productivity Suite, Nitro continues to put customers at the center of everything. As a customer-obsessed marketer, I knew I had found my tribe.
Over the course of chatting with the team in San Francisco, Dublin, and Melbourne, I got to know them as people with a deep commitment to one another and to their customers. We chatted over video calls due to the global pandemic, and it became immediately obvious that all Nitronauts share the same values and have built an amazing culture. Nitro’s values—High Performance, Be Good, and No Bullshit—align with my own, which means I get to be my authentic self at work every day.
As a Marketing leader, I have had the privilege to serve with incredible teams and leaders, across startups and Fortune 500 corporations, such as Intuit, Citrix, LogMeIn, and Imperva. When Intuit’s Brad Smith, another CEO I deeply admire, met with the Marketing team, he said you are “Growth Officers.” That has stuck with me throughout my career journey and became my true north—drive business growth, grow as a professional, and help others grow.
My next mission, starting today as CMO at Nitro, will be as a growth officer who is customer-obsessed, authentic and works with determined, diverse, and kind people. I am a strong advocate for diversity in the workplace, founding the Imperva Women’s Network, and mentoring early career marketers and will continue this important work by joining Nitro’s Diversity, Equity & Inclusion Taskforce, Life at Nitro and Nitro Gives.
It is a very exciting time to be a part of the incredible journey at Nitro as there is a solid foundation on which to build and numerous tailwinds giving us momentum. The future of work is changing rapidly around us and digital transformations are accelerating across organizations around the globe. By enabling 100% digital document workflows, Nitro helps knowledge workers be more productive in the new reality of work. From that very first meeting with Sam, I knew that I could get behind giving everyone a better, more productive way to work together.
Nitro empowers users to do their best work and as Nitro’s CMO I will strive to help everyone on the team do the best work of their lives, so our customers can unleash their productivity.
Thank you Nitronauts and Sam for the opportunity to serve and grow with you! Grateful and proud to be a Nitronaut! #nitroproud
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