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eCommerce Campaign Manager

Dublin, Ireland

About Us: 

Nitro is a global document productivity company accelerating digital transformation in a world that demands the ability to work from anywhere, anytime, on any device. As a global player in the eSign and workflow productivity market, Nitro enables organisations to drive better business outcomes through 100% digital document processes and fast, efficient workflows. The Nitro Productivity Platform offers comprehensive SaaS business solutions, including highly secure eSigning and e-ID, powerful PDF productivity and industry-leading analytics, all supported by a superior customer success team. Nitro has over 3 million licensed users and 13,000+ Business Customers in more than 150 countries, including over 68% of the Fortune 500 and three of the Fortune 10. Nitro is headquartered in San Francisco with nine global hubs. 
 
How We Work: 
 
Our mission is to help create, develop, and support an environment where great people come to do their best work. We believe there is a balance to strike between “work hard, play hard,” and we strive to improve in both areas every day. 
 
We put our customers, employees, and communities at the center of everything we do. It all comes back to our core values:    

  • Be Good - Nitronauts are good humans with big hearts that are respectful and supportive of each other. We celebrate individuality and diversity and strive to foster an environment where people can be themselves and do their best work.     
  • Performance First - We like to challenge ourselves. We’re passionate about exceeding expectations and stepping outside our comfort zones to get to the next level. It’s our ambition that pushes us to work hard and deliver strong results.   
  • No B.S. - This one is self-explanatory, but we’re all about transparency, honesty, and authenticity here. We don’t beat around the bush; we tell it like it is. 

The Role:

The eCommerce Campaign Manager is the first member of a new, innovative marketing team focused on driving lead generation and online revenue for the Prosumer SMB, reporting to the Senior Director of eCommerce. This role is revenue carrying with exponential growth opportunities over the next 3 years.

This data-driven, self-starter will be motivated and excited to drive revenue and pipeline. You will partner with Nitro’s marketing team on end-to-end delivery of global and regional integrated marketing campaigns focused on driving acquisition across all products, with a 2022 focus on Nitro PDF Pro, Nitro Sign, and the Nitro Productivity Platform.

This 360-degree marketer will blend product marketing & digital marketing to drive conversion. You understand how to attract and convert an SMB like they are your best friend.

You’ll strategically analyze and ideate across every channel and user flow to identify conversion, pipeline, and revenue opportunities. You'll create promotion and discount strategies that prospects can’t refuse. You'll also measure and report on the incremental revenue & pipeline that every campaign or tactic drives to the team to inform future forecasts, budgets, and strategies.

This hands-on role also requires that that this person know enough about Google Analytics, CMS platforms, chat bots, paid media channels, affiliate platforms, and Salesforce to self-serve and self-solve as necessary. This role will also heavily work within the eCommerce platform to enable promotions and GTM strategies.

If you aspire to play a critical role in a high-growth SaaS business, and are passionate about SMBs and revenue, we’d love to talk!

What you'll be doing:

  • Create and implement integrated digital marketing campaigns for Prosumer SMB segments
  • Analyze, optimize, and execute repeatable, scalable promotion and discount strategies across multiple channels, aligned by geo
  • Manage end-to-end execution of GTM product strategies for the Prosumer segment
  • Partner with channel marketing to optimize & expand affiliate marketing & online reseller strategies
  • Collaborate with performance marketing team to launch & optimize paid digital strategies
  • Regularly analyze, track, and report on campaign and channel performance, with a focus on conversion rates across all funnel stages, ROAS, & CPL
  • Track and forecast revenue and pipeline across all product lines in the Prosumer segment
  • Test and optimize new programs and channels. Continuously measure, value, and scale our efforts to drive acquisition and expansion business

What we're looking for:

  • 5+ years of marketing experience. B2C and B2B technology is essential, SaaS experience is advantageous
  • Understanding of how consumers, micro-businesses, and SMBs operate and purchase software products
  • Experience in both B2C and B2B lead gen & eCommerce marketing strategies
  • Experience managing global, multi-channel, integrated high growth campaigns and strategies
  • Proficient skills across the spectrum of digital marketing channels
  • Previous experience managing marketing budgets
  • Creative mind with the ability to conceptualize campaigns
  • Thorough and strong analytics skills to interpret ROI and performance marketing KPIs
  • Marketing tech savviness with experience working under the hood of a CMS, payment platform, Google Analytics, or Salesforce
  • Hands-on, get-it-done demeanor with excellent team collaboration & execution skills
  • A self-starter with strong work ethic – goes the extra mile without being asked
  • Thrives in a fast-paced entrepreneurial environment
  • Strong organization and time management skills
  • Creative and analytical mindset with a commitment to solving time-sensitive problems
  • Keen attention to detail and ability to think quickly, strategically, and proactively
  • Bachelor's degree in Marketing

Why Nitro 
 
Our goal is to empower our Nitronauts—to make an impact, work better together, and believe any goal is attainable. We take pride in the perks and benefits provided to employees that make their day-to-day lives more enjoyable and secure. Along with competitive comp and equity, and in addition to our regular benefits and programs (including health, dental, vision, retirement as standard), we are also very proud to offer a few additional initiatives to future Nitronauts: 
 
Flex Time Off 
Work-life balance is important at Nitro, and we understand that there are events that we cannot plan for. We are proud to offer Flex Time Off to be used for holidays, spending days with your family, or appointments. 
 
Flexible Forever  
We will offer a flexible work environment forever. This hybrid approach allows our team the flexibility to work remotely and have access to in-person time for collaboration sessions and team offsites. 
 
90 Days Away 
We offer the opportunity for employees to travel and explore while working from anywhere. Employees can extend vacations and spend more time with family, and work from anywhere for up to 90 days. 
 
Nitro Resource Groups 
Nitro supports our diverse group of Nitronauts who come together to celebrate their passions, share their unique perspectives, experiences, and contributions to make Nitro a more inclusive place to work.  
 
Families @ Nitro 
We have the opportunity and responsibility to ensure the well-being of our employees, which includes offering support when and where it matters most. From generous leave to fertility benefits, Nitro supports team members who may be on or considering a path to parenthood, whatever that looks like. 

We strongly encourage applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. Nitro provides an accessible candidate experience. If you need any accommodations or adjustments throughout the interview process and beyond, please let us know.  #LI-DK1 #LI-Remote #gonitro

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