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Channel Marketing Manager

Toronto, Ontario, Canada

About Nitro

Nitro is an exciting, high-growth company in the rapidly evolving digital documents space and are on a mission to deliver a one-of-a-kind platform that accelerates document productivity for businesses around the world. Our value proposition is straightforward, tangible, and easy to prove: We believe software technology should be easy to use, help make people better, and be accessible to any knowledge worker who wants to be more productive.   

Critically, we place people at the center of everything we do, our customers, partners and employees.  Our employees place performance first but always with a ‘be good’ ethos and we are strictly no BS!

We are on a mission: we hire creative, intelligent, talented people; we build great products that delight our customers; and we are doing it in a rewarding way– a way that feels good and makes us proud to be part of Nitro’s growing success story.   


Job Description

Nitro is seeking a Channel Marketing Manager, North America to be responsible for the end-to-end delivery of marketing programs in-region, focusing on new logo acquisition via partners. The ideal candidate will have experience working with resellers and distributors in the technology field with a proven track record of driving demand/pipeline growth through channel.

We are looking for a highly collaborative, hands-on Manager with previous experience owning go-to-market for US and Canada. In this role, you will lead the local channel marketing strategy to drive demand and growth across through channel in SMB, mid-market and enterprise segments.  You will leverage global campaign initiatives to launch through partners and align and collaborate with local Channel managers to drive our in-country demand across customer acquisition. You’ll partner closely with the sales, marketing and communication teams to bring your execution to life and continue supporting our high-growth trajectory.  This role reports directly to the VP, Global Growth Marketing and is based in Toronto.
If you aspire to play a critical role in a high-growth SaaS business and are passionate about building creative and data-driven motions that engage prospects and delight customers, we’d love to talk!


Role and Responsibilities

  • Create and implement channel marketing campaigns, both to and through the channel, using the complete toolbox of a modern marketer (online and offline channels)
  • Implement the regional marketing strategy within budgetary guidelines and co-own the marketing-sourced in-country pipeline.
  • Test and optimize new programs and channels. Continuously measure value through channel and scale our efforts to drive new business
  • Work closely with the regional Field Marketing team to consult on channel marketing programs and activity in the region
  • Manage the regional partner marketing budget and procurement process
  • Drive delivery of channel marketing plans, assets, and programs working with various teams including Regional Marketing (Enterprise segment), Growth, Analytics, Engagement Marketing, Communications/PR, Creative
  • Supervise, assess and report on in-country channel marketing performance and provide direction and guidance based on analysis of results
  • Present to, and engage with, partner teams on a regular basis
  • Work closely with outside marketing vendors from onboarding to invoicing where required


What we're looking for

  • 5+ years’ experience of marketing within B2B technology is essential, SaaS experience is advantageous
  • Understanding of how companies operate and buy software platforms so that we can build marketing campaigns through the channel that serve their needs
  • Proven experience in creating and executing integrated channel marketing plans across North America
  • Excellent presentation, copywriting and communication skills
  • Strong event management experience (both virtual and in-person)
  • Ability to track and evaluate results, including ROI on MDF spend
  • Creative mind with the ability to conceptualise new channel campaigns
  • Hands-on, get-it-done demeanour with excellent team collaboration skills for sophisticated, cross-functional execution
  • Thorough and strong analytical skills to interpret ROI and performance marketing KPIs
  • Understanding of the software which drives marketing collaboration such as Salesforce, Marketo and Tableau
  • Strategic and commercial but a pragmatic doer, experienced in supporting regional channel sales and corporate marketing goals
  • Positive attitude, team-oriented, agile and with a sense of humour


Why Nitro?   
Our goal is to empower our Nitronauts—to make an impact, work better together, and believe any goal is attainable. We take pride in the perks and benefits provided to employees that make their day-to-day lives more enjoyable and secure. Along with competitive comp and equity, and in addition to our regular benefits and programs (including health, dental, vision, retirement as standard), we are also very proud to offer a few additional initiatives to future Nitronauts: 
Flex Time Off 
Work-life balance is important at Nitro, and we understand that there are events that we cannot plan for. We are proud to offer Flex Time Off to be used for holidays, spending days with your family, or appointments. 
Flexible Forever  
We will offer a flexible work environment forever. This hybrid approach allows our team the flexibility to work remotely and have access to in-person time for collaboration sessions and team offsites. 
90 Days Away 
We offer the opportunity for employees to travel and explore while working from anywhere. Employees can extend vacations and spend more time with family, and work from anywhere for up to 90 days. 
Nitro Resource Groups 
Nitro supports our diverse group of Nitronauts who come together to celebrate their passions, share their unique perspectives, experiences, and contributions to make Nitro a more inclusive place to work.  
Families @ Nitro 
We have the opportunity and responsibility to ensure the well-being of our employees, which includes offering support when and where it matters most. From generous leave to fertility benefits, Nitro supports team members who may be on or considering a path to parenthood, whatever that looks like. 
We strongly encourage applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. Nitro provides an accessible candidate experience. If you need any accommodations or adjustments throughout the interview process and beyond, please let us know.  #LI-SH1 #LI-Remote

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